Blank London is more than a venue; it’s a hub for artistic discovery hidden in the underground layers of the city. The concept is simple yet profound: A space of infinite possibilities. Our task was to create a visual identity that captures the raw, dynamic energy of this basement sanctuary. Drawing inspiration from its physical depth, we designed a brand world that serves as a flexible stage—allowing artists to fill the 'blank' with their own potential.

We didn't just build a brand; we built a framework for expression. The resulting identity is minimal yet bold, perfectly mirroring the innovative spirit of London's underground art scene.

• + Brand Identity System
• + Visual Language